After obtaining permission from the author I have reprinted his article here. I can vouch that my rankings have increased after applying just a few of his ideas. I haven't as yet applied them all due to time factors. If anyone is interested I can post more of his articles.
7 Days To Massive Website Traffic
By reading and putting into action EVERYTHING taught in this course,
you WILL see results. The information contained here may seem basic
to some, advanced to some, and may even sound like common sense
to some...but I tell you from experience that everything I'm about to teach you works very well, and will set a solid foundation to build your SEO
knowledge upon. These are things that you absolutely must know in
order to rank well. So, I highly suggest you print out this material, grab a
cup of coffee and spend 30 minutes, over the next 7 days, really
soaking up everything I'm going to teach you. Enjoy!
Brad Callen
Bryxen Software, Inc.
seolite.com
7 Days To Massive Website Traffic - Day 1
"Optimize The Wrong Keywords And You'll Likely
Never See Results ..."
Note: Before you begin, if you're NOT 100% serious about getting your website to the top of Google, don't read another word. Only read on if you plan to put into action, everything I will be teaching you. It's best to print this blueprint off, highlight areas and take notes as you learn the exact steps needed for a top Google ranking. Ok, on to chapter 1...
If you're anything like me, you've probably created a brand new website, Submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling.
After a couple of weeks go by and only a few stray people show up at your website, you decide to try and "optimize" your website around your main keyword in hopes that you just might rank well in 1 of the millions of search engines. Another couple of weeks go by and still no luck.
At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, news flash, as you've probably figured out by now, this is not the way to go about doing things. Let me give you a specific example of what your very first steps MUST be when creating any website.
In our example, let's create a weight loss related website. Our weight loss related website will primarily sell a weight loss eBook. Before we start creating and collecting content for the website we need to do a little keyword research. This is VERY important and should not be skipped. To do our keyword research we need to visit a few websites.
The first of which should be http://www.goodkeywords.com. They have a very good keyword tool and best of all, it's free! Once we've downloaded this software, we can enter the most generic keyword for our website into the software. In our example, our keyword would be "weight loss".
You'll notice that in the screenshot below, Good Keywords will return a list of related terms. The "count" column will then show us how many times the specific keyword has been searched for the previous month within the Overture.com search engine. Generally, you can take that number times 8, in order to estimate the number of times that keyword has been searched within Google for the previous month.
You'll notice that weight loss was searched 1,356,100 times during the previous month. Do NOT start off by optimizing for the keyword "weight loss"
Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank will be extremely fierce. This is not something you should try to take on right away.
Let's take a quick peek at Google so I can show you exactly how many websites are competeting for this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million websites competing for this keyword phrase! I don't know about you, but that's an aweful lofty goal to start with. By the end of this course, you will be able to
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