Why do they do it? I don't know, I don't ask silly questions when I see a good safe opportunity to advertise my blogs, I just jump in and take it. It is so easy to set up as well, and once you have reserved a spot, yes you pick your own spot for your blog, it's yours to keep for 5 years.
Now there are only so many spots per page and the page size won't be increased to allow for more ads, so don't miss your opportunity to reserve a spot now.
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